Our Work

Results over promises. Every time.

We let the numbers do the talking.

Across healthcare, financial services, government, education, and beyond. Here's what performance media looks like when it's done right.

Higher Education

Rider University

Using Data & Smarter Media to Boost Enrollment by 15% YoY

Media Thesis helped Rider University achieve strong brand awareness and student lead generation by uniting interactive media, optimized targeting, and value-driven messaging. The campaign exceeded benchmarks across digital channels, lifting Rider's enrollment funnel and reinforcing its brand as an accessible, opportunity-rich institution for higher education.

Mississippi State University × AWS

Helping MSU Launch an AI-Powered Engagement Initiative with AWS

Our data-driven omnichannel awareness campaign built the foundation of media data. Now AI and machine learning are taking MSU's student recruitment and engagement to an entirely new level.

Peapack Private Bank & Trust — Brand

Omnichannel Media That Drove High-Intent Action Across NY & NJ

Across 2025, Peapack Private Bank & Trust used an omnichannel mix (Search, YouTube, Display, CTV/OLV, Streaming Audio, and LinkedIn) to drive awareness and inquiry growth, generating strong engagement and measurable conversions across both markets.

Peapack Private Bank & Trust — Small Business Lending

Driving Loan Applications With Full-Funnel Omnichannel Media

From Jan 1 to Nov 15, 2025, Peapack's Small Business Loan campaign used a full-funnel, omnichannel mix (Search, YouTube, Display, CTV/OLV, Streaming Audio, and Social) to increase awareness and drive high-intent actions like 'Apply Now' and appointment requests, delivering strong reach, engagement, and measurable conversion volume.

Government & Public Sector

New Jersey State Police

Benchmark-Breaking Performance That Built a Recruiting Pipeline

From Mar 28 to May 4, 2025, NJ State Police Recruitment ran an omnichannel campaign across YouTube, Social, Search, Online Video, Display, CTV, Audio, and Digital Out-of-Home to reach candidates at every touchpoint. The campaign delivered 22.12M impressions, 139.02K clicks, and 3.82M completions, while generating 120+ recruiting candidates via Handshake.com and Indeed.com.

Government & Public Sector

NJ DCA — Lead Remediation & Abatement Program

Omnichannel Media That Drove Statewide Awareness and Applications

From Jan 1, 2024 to Mar 31, 2025, the LRAP campaign used a highly targeted, omnichannel approach (Search, Display, YouTube/Video, CTV/OTT, Streaming Audio, Social, Email, and Digital Out-of-Home) to reach eligible New Jersey tenants and landlords, drive sustained engagement on the LRAP landing page, and increase online application button clicks.

Government & Public Sector

Cannabis Regulatory Campaign

Multi-Channel Reach That Beat Benchmarks

Over three months, the campaign generated strong performance across key digital channels, including 3,671,949 Display impressions, 3,996,465 Meta impressions, and high completion rates on Audio (67.76%) and CTV (93.58%). Meta also exceeded CTR benchmarks at 0.45% vs. 0.22%.

Driving Growth, Profitability & Deposit Acquisitions

Through a structured, test-and-learn strategy, Media Thesis helped Carver Bank optimize audiences, messaging, and offers to achieve profitable new account growth.

A Geo-Targeted, Full-Funnel Media Strategy to Defend, Attack, and Grow Across South New Jersey

Our always-on, multichannel approach reaches caregivers and clinicians at every stage of the decision journey, deploying demand-driven geographic targeting across priority markets while guiding audiences from awareness through action with tailored tactics and measurable KPIs.

Building a Voice and Driving Measurable ROI

By giving NJR Home Services a distinct voice from its parent company, Media Thesis transformed commodity-driven conversation into an emotional brand story about home comfort, delivering stronger leads, brand loyalty, and measurable growth.

Government & Public Sector

New Jersey Department of Health

The Largest Public Health Campaign in NJ History

The 'Let's Get Vaccinated NJ' campaign reshaped vaccine attitudes across a diverse state and helped NJ exceed national vaccination benchmarks, achieving its 70% goal 12 days early.

Government & Public Sector

New Jersey Department of Health

Destigmatizing Addiction and Driving Statewide Awareness

ReachNJ successfully shifted perceptions of addiction, removing stigma and encouraging thousands of New Jersey residents to seek help through powerful storytelling and a sophisticated multilingual media plan.

What's Possible with Tropical

By energizing and modernizing its brand identity, Media Thesis helped iTi Tropicals achieve sustained lead growth while inspiring food innovators with the possibilities of tropical ingredients.

Peapack-Gladstone Bank

Driving Awareness & Deposit Acquisitions

By combining brand revitalization with data-driven strategies, Media Thesis helped Peapack-Gladstone Bank achieve sustained growth in both deposits and assets.

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Industries served

100%

Campaigns beat benchmarks

10:1

Average client ROI