Cannabis Regulatory Campaign
Multi-Channel Reach That Beat Benchmarks
Over three months, the campaign generated strong performance across key digital channels, including 3,671,949 Display impressions, 3,996,465 Meta impressions, and high completion rates on Audio (67.76%) and CTV (93.58%). Meta also exceeded CTR benchmarks at 0.45% vs. 0.22%.
Key Results
3.99M
Meta Impressions
3,996,465 Meta impressions + 17,814 clicks (0.45% CTR)
3.67M
Display Impressions
3,671,949 Display impressions + 4,533 clicks (0.12% CTR)
93.58%
CTV Completion
1,902,096 CTV impressions with 93.58% completion rate
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