Rider University
Using Data & Smarter Media to Boost Enrollment by 15% YoY
Media Thesis helped Rider University achieve strong brand awareness and student lead generation by uniting interactive media, optimized targeting, and value-driven messaging. The campaign exceeded benchmarks across digital channels, lifting Rider's enrollment funnel and reinforcing its brand as an accessible, opportunity-rich institution for higher education.
Applications
25% increase in applications year 2
CPL Decrease
80% decrease in graduate cost per lead
Open House
Record-setting Open House attendance in FY 23-24
The Challenge
Elevate general brand awareness and drive prospective student conversions by emphasizing scholarship and financial aid opportunities, lifting financial and enrollment barriers, and encouraging direct engagement with Rider's academic programs.
Our Approach
Full-funnel approach leveraging Search, Meta, Display, LinkedIn, Audio, and CTV. Deployed interactive CTV (TrueX) with clickable CTAs. Focused creative on scholarships, aid, and affordability. Streamlined conversion steps and expanded targeting beyond core geography to capture new high-performing audiences.
The Results
Achieved 20M+ impressions, 112K+ clicks, 1.6M video/audio completions, and 11,762 conversions. Search drove a 21.81% conversion rate. CTV and TrueX delivered 95%+ completion rates. Interactive TrueX drove 3x benchmark interactions with 52-second average viewer attention.
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