Peapack Private Bank & Trust — Brand
Omnichannel Media That Drove High-Intent Action Across NY & NJ
Across 2025, Peapack Private Bank & Trust used an omnichannel mix (Search, YouTube, Display, CTV/OLV, Streaming Audio, and LinkedIn) to drive awareness and inquiry growth, generating strong engagement and measurable conversions across both markets.
Google Ads
678,969 Google Ads impressions, 37,427 clicks (5.51% CTR) and 2,732 conversions (grand total)
YouTube
4,065,394 YouTube impressions and 72,009 clicks (1.77% CTR) with 1,888 conversions
1,196,076 LinkedIn impressions and 12,739 clicks (1.07% CTR)
The Challenge
Refresh the brand and develop multi-channel campaigns that drive asset and deposit account growth, while positioning PGB as a trusted leader in private banking in a changing financial marketplace.
Our Approach
Brand strategy and development, data-driven media solutions, website strategy and optimization, and content creation with campaign development. Campaigns like 'Others Dream. Our Clients Achieve.' used emotional, aspirational storytelling.
The Results
Achieved 2X improved conversion rates, 3.5X lift in conversions through targeted campaigns, 266 new 19-month CDs from 223 customers, and double-digit asset growth.
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