New Jersey State Police
Benchmark-Breaking Performance That Built a Recruiting Pipeline
From Mar 28 to May 4, 2025, NJ State Police Recruitment ran an omnichannel campaign across YouTube, Social, Search, Online Video, Display, CTV, Audio, and Digital Out-of-Home to reach candidates at every touchpoint. The campaign delivered 22.12M impressions, 139.02K clicks, and 3.82M completions, while generating 120+ recruiting candidates via Handshake.com and Indeed.com.
Key Results
22.1M
Impressions
22.12M impressions, 139.02K clicks, 3.82M completions (overall performance)
33.37%
Search CTR
Search CTR: 33.37% (vs. 3.78% benchmark)
97.52%
Audio Completion
Audio completion rate: 97.52% (vs. 70% benchmark)
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