NJ DCA — Lead Remediation & Abatement Program

Omnichannel Media That Drove Statewide Awareness and Applications

From Jan 1, 2024 to Mar 31, 2025, the LRAP campaign used a highly targeted, omnichannel approach (Search, Display, YouTube/Video, CTV/OTT, Streaming Audio, Social, Email, and Digital Out-of-Home) to reach eligible New Jersey tenants and landlords, drive sustained engagement on the LRAP landing page, and increase online application button clicks.

NJ DCA — Lead Remediation & Abatement Program case study
Key Results
31.26M

Impressions

31.26M impressions and 231K clicks (omnichannel media delivery)

60.38%

Engagement Rate

1.09M sessions with a 60.38% average engagement rate on the LRAP landing page

15K

Conversions

15K conversion events (online application button clicks) from 8.5K total users

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